Your Personal Brand Transition Plan!


Feeling stuck in the midst of a mid-life career switch? Get your make-a-move mojo back by following this three step personal brand transition action plan.

1. Get a FGA (Feel Good Activity)

The first step to the personal brand transition plan is a feel-good activity. What qualifies as an FGA? When you lose track of time and yourself in the work, nay, in the PLAY.

It doesn’t feel like work. It doesn’t feel like exercise. It feels like you’re going to fly. It feels like if the world ended you wouldn’t know. You’d have a Frank Ocean song on doin’ your thang and the sky was breaking off in pieces outside your window and you’d be singin’ the bridge like “I been thinkin' bout forever, ooh!”

Wait. … You’re saying you don’t have TIME to do a watercolor class or go hiking on the Greenbelt during the week ‘cause you’ve got [INSERT MORE IMPORTANT THINGS X, Y & Z]?

Wow, those really ARE great excuses for not honoring yourself. But how important is it that you feel confident and excited about your work? And how much better could you show up for X, Y & Z if you were high energy, happy and aligned with your purpose?

LEMME GUESS QUEEN, THAT WATERCOLOR CLASS IS LOOKING REALLY GOOD RIGHT NOW.

If you truly don’t have the time, now’s the time to drop the commitments that aren’t aligned with your top priorities.

A PSA on ‘Yoga’ as your FGA:

You can only go to yoga if it feels amazing. Like really pay attention to how you’re feeling when you leave that place. If you’re like, “YES, I feel like I am lighter and have more light than when I came” then that is how you know.

2. Create Space to Self-Reflect

If “get into a regular meditation practice” has been on your to-do list, you have full permission to cross it off now. In an article by Harvard Business Review, researchers found that in as little as ten minutes of mindful meditation a day opens up your mind to novel ideas as well as the ability to apply them. It also improves focus and gives you the resilience to bounce back after setbacks—like letting go of a career that no longer serves you.

To kick off your new meditation practice, try any of the tracks on my Meditation Playlist on Soundcloud or the Insight app.